Tropicana Orange Juice to Revert Back to Old Carton Design « Refined Designer // Casual, inspired, creative.

Tropicana Orange Juice to Revert Back to Old Carton Design

Published February 23, 2009 Design , Food , Good news , Life , Product Packaging 1 Comment
Tags: Advertising, Design, Marketing, Orange Juice, PepsiCo, Product Packaging, Tropicana

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GREAT news for the design world. After realizing the public uproar of defying its branding power with the new design, it appears that PepsiCo has announced the decision to revert back to the old carton design of Tropicana orange juice.

Read the New York Times article here.

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