Photo caption credit goes to: Lawrence Yang '09
When Pepsi revealed their new logo in 2008, the general public had something to say about it. Many have speculated that Pepsi is taking Apple’s approach with the logo coming across as airy, crisp, and simple. PepsiCo has done a great job of re-branding the Pepsi logo over the years and should be thankful that it has not faced backlash like their Tropicana orange-juice brand. However, I, as well as many others feel that the product packaging of PepsiCo’s soda beverage market could be better designed, but I’ve already expressed my discontentment with that. I do know that Pepsi’s logo does not rub me the wrong way like Kraft foods’ new corporate logo. Overall, I’m okay with the stand-alone logo without the “pepsi” text. What’s your opinion?
Check out the very informative and interesting article by John McWade: “Does Pepsi’s New Logo Work?” hosted on DesignTalk over at Before & After: How to Design Cool Stuff. He talks about how Pepsi measures up to Coca-Cola’s success over the decades.
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