Published March 8, 2009
Design , Funny , Life , Product Packaging
Tags: Advertising, Beverage, Design, Fat Man, Logo redesign, Marketing, Pepsi, Soda
Photo caption credit goes to: Lawrence Yang '09
When Pepsi revealed their new logo in 2008, the general public had something to say about it. Many have speculated that Pepsi is taking Apple’s approach with the logo coming across as airy, crisp, and simple. PepsiCo has done a great job of re-branding the Pepsi logo over the years and should be thankful that it has not faced backlash like their Tropicana orange-juice brand. However, I, as well as many others feel that the product packaging of PepsiCo’s soda beverage market could be better designed, but I’ve already expressed my discontentment with that. I do know that Pepsi’s logo does not rub me the wrong way like Kraft foods’ new corporate logo. Overall, I’m okay with the stand-alone logo without the “pepsi” text. What’s your opinion?
Check out the very informative and interesting article by John McWade: “Does Pepsi’s New Logo Work?” hosted on DesignTalk over at Before & After: How to Design Cool Stuff. He talks about how Pepsi measures up to Coca-Cola’s success over the decades.
Published February 26, 2009
Food , Life
Tags: Advertising, Beverage, Costco, Instant coffee, Marketing, Product, Starbucks, Target, Via Ready Brew
Rumor has it that Starbucks will be introducing instant coffee to its Seattle and Chicago stores on March 3rd, 2009 and its London stores on March 25th, 2009. In addition to these stores, it will also be available at Target and Costco with the end goal of having the instant coffee available in all 26,000 stores worldwide by Fall 2009.
Starbucks is calling it “Starbucks Via Ready Brew,” which has apparently been in development for 20 years. Starbucks’ chief executive, Bill Schultz hailed it as, “Everything about this coffee stands up to the test of time… This is not your mother’s instant coffee.” A pretty bold statement for a pretty bold company. I think with instant coffee being a 17 billion-dollar-a-year industry, it’s a wise business decision to tap into these markets.
A pilot program for Starbucks instant coffee is definitely the way to go. With their brand being so universally well-known, it’s important to approach marketing a product with caution. What do you think?
Find out more from:
The Consumerist “Starbucks Instant Coffee To Debut In Seattle, Chicago”
Wall Street Journal Market Watch: “Starbucks has high hopes for its instant coffee”
International Herald Tribune: “Starbucks Coffee now in an instant”
Published February 23, 2009
Design , Food , Good news , Life , Product Packaging
Tags: Advertising, Design, Marketing, Orange Juice, PepsiCo, Product Packaging, Tropicana
GREAT news for the design world. After realizing the public uproar of defying its branding power with the new design, it appears that PepsiCo has announced the decision to revert back to the old carton design of Tropicana orange juice.
Read the New York Times article here.
Published February 19, 2009
Design , Life , Product Packaging , Rants
Tags: Advertising, Cola, Design, Marketing, Modern, Pepsi, Product Packaging, Sierra Mist
Here is another example of a company trying too hard to be modern and hip. The design agency that created this look clearly took direction from the PepsiCola company who probably told them to put a fresh spin on a dated company. Don’t get me wrong, I love Pepsi’s product. Just not loving the new product packaging. Fair enough, right?
I will say that I like the Pepsi can better than the Sierra Mist can and here’s why. The use of white space was executed well in the Pepsi design. However, the tree silhouette in the Sierra Mist design seems to have no relevance. Also don’t think that “mist” looks misty, if that is the effect it is intended to give.
What are your thoughts? Love or hate the new look?
Kraft foods unveiled a new logo on Tuesday, February 17th.
Believe it or not, this new logo is intended for corporate use, meaning the existing Kraft logo shown below will still be used on their product line.
I’m not sure how I feel about the design. While effective logos are simple and should visually convey the mission of the company, I’m not loving this logo. Simply putting “Kraft Foods” in lowercase letters does not mean that the company is modern and hip. As a corporate logo, I think it counters my chosen adjectives for the word “corporate:” grand and macho. Puny, lowercase letters do not work well here. Overall, this new design fails to deliver for its intended use.
If anything, I would have kept the old Kraft logo for corporate use and used the new logo for product use. What are your thoughts?
For a deeper design assessment, check out Brand New’s article.
Published January 9, 2009
Life , Rants , Web Design , Work
Tags: Advertising, Business, Clients, Customer, Design, Logo design, Marketing
Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. This article outlines the ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about business.
read more | digg story
I just found an article on digg.com about Burger King’s new marketing strategy, which I must agree is very smart. Imagine losing your wallet on the street. Does someone:
A) Pick it up and keep it
B) Pick it up and track down the owner
C) Leave it
I would like to think that this particular person would choose option B, at least I would. Recently, Burger King decided to capitalize on this. Burger King created wallets with the Burger King’s ID, Burger King cash, and gift cards.
They “dropped” them in several metropolitan areas in the U.S. to be eventually discovered by unsuspecting people. Dozens of people stumbled upon these wallets and I assume proceeded to the nearest Burger King for their reward.
Props to the BK advertising department. This was a refreshing way to get a message across, while enticing consumers to stop by the nearest restaurant. I have to admit that this has me craving Burger King now.