Here is another example of a company trying too hard to be modern and hip. The design agency that created this look clearly took direction from the PepsiCola company who probably told them to put a fresh spin on a dated company. Don’t get me wrong, I love Pepsi’s product. Just not loving the new product packaging. Fair enough, right?
I will say that I like the Pepsi can better than the Sierra Mist can and here’s why. The use of white space was executed well in the Pepsi design. However, the tree silhouette in the Sierra Mist design seems to have no relevance. Also don’t think that “mist” looks misty, if that is the effect it is intended to give.
What are your thoughts? Love or hate the new look?