Clever Burger King Marketing Ploy


I just found an article on digg.com about Burger King’s new marketing strategy, which I must agree is very smart. Imagine losing your wallet on the street. Does someone:

A) Pick it up and keep it

B) Pick it up and track down the owner

C) Leave it

I would like to think that this particular person would choose option B, at least I would. Recently, Burger King decided to capitalize on this. Burger King created wallets with the Burger King’s ID, Burger King cash, and gift cards.

burger-king-wallet-2

They “dropped” them in several metropolitan areas in the U.S. to be eventually discovered by unsuspecting people. Dozens of people stumbled upon these wallets and I assume proceeded to the nearest Burger King for their reward.

burger-king-wallet1

Props to the BK advertising department. This was a refreshing way to get a message across, while enticing consumers to stop by the nearest restaurant. I have to admit that this has me craving Burger King now.

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1 Response to “Clever Burger King Marketing Ploy”


  1. 1 goodbadandugly2 November 20, 2008 at 12:53 pm

    whoa this is very creative!


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