I just found an article on digg.com about Burger King’s new marketing strategy, which I must agree is very smart. Imagine losing your wallet on the street. Does someone:
A) Pick it up and keep it
B) Pick it up and track down the owner
C) Leave it
I would like to think that this particular person would choose option B, at least I would. Recently, Burger King decided to capitalize on this. Burger King created wallets with the Burger King’s ID, Burger King cash, and gift cards.
They “dropped” them in several metropolitan areas in the U.S. to be eventually discovered by unsuspecting people. Dozens of people stumbled upon these wallets and I assume proceeded to the nearest Burger King for their reward.
Props to the BK advertising department. This was a refreshing way to get a message across, while enticing consumers to stop by the nearest restaurant. I have to admit that this has me craving Burger King now.