When I first blogged about the Dunkin Donuts and Starbucks Coffee Lids, I explained that I rate beverage product packaging based on the ability to function well while traveling. This morning, I took advantage of McDonald’s free medium cup of coffee special for the month of February (I would link to a reputable article about it, but it appears that the McDonalds’ marketing team decided to promote this deal purely through viral marketing).
After the McDonald’s employee handed me my coffee cup, I realized that the lid has no hole — that is, until I’m ready to puncture it to consume my coffee. While one consumer complained that the lid does not allow for safe slurping of hot beverages, I beg to differ. The lid does well in traveling safely without spilling coffee. My new rating for beverage product packaging, with #1 being the best, is:
1) Dunkin Donuts
Judging from the comments and other blogs on the web, it seems like many people have an opinion about the design and functionality of coffee lids. Which one do you think is more important? Design or functionality?
For further reading, check out this article, “Peel, Pucker, Pinch, Puncture.” A little outdated, but offers an extensive analysis of what should go into the engineering of lid design.