Brand Facelifts in Pictures


Thanks to Forbes, they recently released a fabulous article: “Marketers Have Makeover Madness: Brands get bright new looks in dark times.” They’ve included before & after pictures of branding identities. One of the biggest trends I’m noticing is the use of more white space. If done tastefully, it can be very effective. Here are a few examples of products that have undergone a facelift:

snapple

Snapple

picture-15

Trix Cereal

Check out the changes in the full photo essay at Forbes.com.

Check out this comprehensive photo compilation of more before & after logos of major national brands over at WeFunction.com.

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