Thanks to Forbes, they recently released a fabulous article: “Marketers Have Makeover Madness: Brands get bright new looks in dark times.” They’ve included before & after pictures of branding identities. One of the biggest trends I’m noticing is the use of more white space. If done tastefully, it can be very effective. Here are a few examples of products that have undergone a facelift:
Check out the changes in the full photo essay at Forbes.com.
Check out this comprehensive photo compilation of more before & after logos of major national brands over at WeFunction.com.