Archive for February, 2010

Heinz unveils new ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Meet the new Heinz® ketchup easy-dip packet. Heinz® ketchup has undergone a redesign of the ever-so-convenient ketchup packet that has been a classic staple of fast-food eats for over 35 years. However, there have been many complaints about the product’s messiness. With this in mind, the H.J. Heinz Co. unveiled a new solution on Thursday, Feb. 4th, 2010. The product’s new packaging allows for easier dipping or squeezing, depending on the consumer’s preference. With more flexibility, it appears that the Heinz® company hopes that this will appeal more to a broader range of customers. According to an ABC news article,

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

The original packets will still be available for traditional consumers. However, for those of you anxious to check out the new design, you can anticipate the new packets to hit the market at select fast-food locations throughout the nation in Fall of 2010.  To find out more information, read the press release, “Heinz® Ketchup ‘Uncaps’ New Decade with Revolutionary Product and Packaging Innovations” on the Heinz corporate website.

Thanks to Jacob Cass, @justcreative. for the lead.

Fun & Creative Superbowl Snacks

Looking to get in touch with your creative side for this year’s Superbowl food line-up? Check out some of these fun recipes:

Ritz Cheesy Football

Recipe from Food Network

Ritz Cheesy Football

Ritz Cheesy Football from Food Network

Salad on a Stick

Recipe from Food Network

Salad on a Stick from Food Network

Perky Olive Penguins

Recipe from RecipeZaar

Perky Olive Penguins from RecipeZaar

Super Bowl

Recipe from Food Network

Super Bowl from Food Network

And the best for last… albeit a little over the top:

The Greatest Snack Food Stadium Ever Built

Recipe from Holy Taco

The Greatest Snack Food Stadium Ever Built by Holy Taco



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