Heinz unveils new ketchup packet


Old Heinz ketchup packet vs. new Heinz ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Meet the new Heinz® ketchup easy-dip packet. Heinz® ketchup has undergone a redesign of the ever-so-convenient ketchup packet that has been a classic staple of fast-food eats for over 35 years. However, there have been many complaints about the product’s messiness. With this in mind, the H.J. Heinz Co. unveiled a new solution on Thursday, Feb. 4th, 2010. The product’s new packaging allows for easier dipping or squeezing, depending on the consumer’s preference. With more flexibility, it appears that the Heinz® company hopes that this will appeal more to a broader range of customers. According to an ABC news article,

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

The original packets will still be available for traditional consumers. However, for those of you anxious to check out the new design, you can anticipate the new packets to hit the market at select fast-food locations throughout the nation in Fall of 2010.  To find out more information, read the press release, “Heinz® Ketchup ‘Uncaps’ New Decade with Revolutionary Product and Packaging Innovations” on the Heinz corporate website.

Thanks to Jacob Cass, @justcreative. for the lead.

Advertisements

0 Responses to “Heinz unveils new ketchup packet”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s





Latest Tweets

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Categories

February 2010
M T W T F S S
« Dec   Mar »
1234567
891011121314
15161718192021
22232425262728

Blog Stats

  • 222,706 hits
Anthem Of Hope

%d bloggers like this: