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Tags: Clearview, Font, Highways, James Montalbane, Reading, Signage, Typeface
I’ve been noticing that the signs on the major roadways have been slowly integrating a new typeface. I have to say I am a big fan. After doing a quick iPhone search, I found out that the new typeface is called, “Clearview” by James Montalbane. Apparently in 2004, the U.S. Federal Government passed a law allowing states to adopt the new typeface. It appears that it’s for a good reason too.
According to Clearviewhwy.com, “Pennsylvania Transportation Institute In two PTI studies intended for conventional road guide signs (Figure 1), use of an early version of the Clearview-Bold (left position, original version of typeface) improved nighttime sign reading distance by up to 16 percent when compared with the E-modified road sign typeface (right position).”
“By allowing a viewer to read the unique footprint of the word when displayed in upper/lowercase letters, there is an increase in accuracy, viewing distance, and reaction time. The research (Figure 2) revealed that when the upper/lowercase Clearview-Condensed (upper position, original version of typeface) is compared to the most commonly used all-capital-letter typeface (FHWA Series D, lower position), there was a 14 percent increase in recognition when viewed by older drivers at night, with no loss of legibility. When the size of Clearview-Condensed was increased by 12 percent to equal the overall footprint of the uppercase display, the recognition gain doubled to 29 percent with little change in overall sign size.”
Another great post to check out is by Typographica: “Clearview: A New Typeface for U.S. Highways“
Tags: BatRest, iPhone, Seskimo, YouTube
Want to prop up your iPhone to watch a YouTube video? Check out the BatRest, which fits in your wallet. Thanks to fellow blog reader, Courtenay Inchbald for the recommendation:
To get yours for $3.99, check out Seskimo.com.
Tags: Gift, Holiday, Robot, Teeth, Toothbrush Holder, Urban Outfitters
So cool, makes me wish I were a kid again.
Just ordered one for my cousins for $8 bucks! Find it at Urban Outfitters.
Tags: Advertising, Burger King, Marketing, Wallets
I just found an article on digg.com about Burger King’s new marketing strategy, which I must agree is very smart. Imagine losing your wallet on the street. Does someone:
A) Pick it up and keep it
B) Pick it up and track down the owner
C) Leave it
I would like to think that this particular person would choose option B, at least I would. Recently, Burger King decided to capitalize on this. Burger King created wallets with the Burger King’s ID, Burger King cash, and gift cards.
They “dropped” them in several metropolitan areas in the U.S. to be eventually discovered by unsuspecting people. Dozens of people stumbled upon these wallets and I assume proceeded to the nearest Burger King for their reward.
Props to the BK advertising department. This was a refreshing way to get a message across, while enticing consumers to stop by the nearest restaurant. I have to admit that this has me craving Burger King now.
Tags: Creative, Flickr, Layout, Redesign, Twitter, Typography, Web 2.0, Web Design, Wordpress