Posts Tagged 'Fast food'

Heinz unveils new ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Meet the new Heinz® ketchup easy-dip packet. Heinz® ketchup has undergone a redesign of the ever-so-convenient ketchup packet that has been a classic staple of fast-food eats for over 35 years. However, there have been many complaints about the product’s messiness. With this in mind, the H.J. Heinz Co. unveiled a new solution on Thursday, Feb. 4th, 2010. The product’s new packaging allows for easier dipping or squeezing, depending on the consumer’s preference. With more flexibility, it appears that the Heinz® company hopes that this will appeal more to a broader range of customers. According to an ABC news article,

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

The original packets will still be available for traditional consumers. However, for those of you anxious to check out the new design, you can anticipate the new packets to hit the market at select fast-food locations throughout the nation in Fall of 2010.  To find out more information, read the press release, “Heinz® Ketchup ‘Uncaps’ New Decade with Revolutionary Product and Packaging Innovations” on the Heinz corporate website.

Thanks to Jacob Cass, @justcreative. for the lead.

Domino’s New Pizza

Today we figured we’d give the new Domino’s pizza a try. Reluctantly. We certainly weren’t the biggest fan of Domino’s. In fact, we had always hated it. Despite the negativity toward Domino’s, we thought we’d give them a second chance. To our surprise, it was a very pleasant experience. However, we couldn’t resist a laugh when we saw how they computed the price, but the online tracker really made up for it. See picture for reference (click to zoom in):

Domino's New Pizza Tracker

Our pizza arrived quickly and was presented to us by a very kind delivery man. So far, so good. On to the true test, what did the pizza look like?

New dominos pizza. Pizza on the right is thin-crust with green peppers and pepperoni. On the left: original crust with jalapenos and pineapple.

A big improvement from the old pizza. The flavors were a lot more sophisticated. Certainly not your top-notch pizza, but much better. I would say that the thin crust tasted a lot more gourmet than the regular crust. The regular crust pizza resembled a mash-up of Domino’s and Papa John’s pizza, so I’d probably stray away from that next time, just my preference. Down to the real question: would we order it again? Yes.



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