Kraft Foods unveils new Logo

Kraft foods unveiled a new logo on Tuesday, February 17th.

Believe it or not, this new logo is intended for corporate use, meaning the existing Kraft logo shown below will still be used on their product line.

I’m not sure how I feel about the design. While effective logos are simple and should visually convey the mission of the company, I’m not loving this logo. Simply putting “Kraft Foods” in lowercase letters does not mean that the company is modern and hip. As a corporate logo, I think it counters my chosen adjectives for the word “corporate:” grand and macho. Puny, lowercase letters do not work well here. Overall, this new design fails to deliver for its intended use.

If anything, I would have kept the old Kraft logo for corporate use and used the new logo for product use. What are your thoughts?

For a deeper design assessment, check out Brand New’s article.

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Google’s New Favicon

What’s that you say?

Google has just released their new favicon, which is short for “favorites icon.” This little square image is usually located in the tab bar or title page of a website.

My two cents? Juvenile and boring. It looks like a child colored this. Uh, props to coloring within the lines. The only thing that got me excited about this was that the original inspiration drew from a college student living in Campinas, Brasil, which is where I spent my student exchange days.

What are your thoughts on Google’s favicon?

Here’s what Google had to say in their blog.

Logo Ripoff: John McCain vs. McCain Foods, Ltd.

Just sayin…

How bad is our economy?

Found this photo essay by a “Ryan” from Business Pundit on digg.com today making fun of the state of our economy and how retailers are affected by it.

“The 2008 crash is probably the most serious economic crisis we have faced after the Great Depression. Stock markets from around the world fell as much as 20% in a single week, dozens of banks either failed or were rescued by government and private instutitions, and companies started laying off employees as a consequence of the reduced demand.

We know how we entered into the crisis, but we don’t how, when, or how we will be getting out of it. Considering that issue, we decided to our little bit to help cheer everyone up by redoing the logos of some renowned companies …. after the crisis.”

Check out the pictures here.