Posts Tagged 'Marketing'

Brand Facelifts in Pictures

Thanks to Forbes, they recently released a fabulous article: “Marketers Have Makeover Madness: Brands get bright new looks in dark times.” They’ve included before & after pictures of branding identities. One of the biggest trends I’m noticing is the use of more white space. If done tastefully, it can be very effective. Here are a few examples of products that have undergone a facelift:

snapple

Snapple

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Trix Cereal

Check out the changes in the full photo essay at Forbes.com.

Check out this comprehensive photo compilation of more before & after logos of major national brands over at WeFunction.com.

Pepsi’s Not-so-new Logo

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Photo caption credit goes to: Lawrence Yang '09

When Pepsi revealed their new logo in 2008, the general public had something to say about it. Many have speculated that Pepsi is taking Apple’s approach with the logo coming across as airy, crisp, and simple. PepsiCo has done a great job of re-branding the Pepsi logo over the years and should be thankful that it has not faced backlash like their Tropicana orange-juice brand. However, I, as well as many others feel that the product packaging of PepsiCo’s soda beverage market could be better designed, but I’ve already expressed my discontentment with that. I do know that Pepsi’s logo does not rub me the wrong way like Kraft foods’ new corporate logo. Overall, I’m okay with the stand-alone logo without the “pepsi” text. What’s your opinion?

Check out the very informative and interesting article by John McWade: “Does Pepsi’s New Logo Work?” hosted on DesignTalk over at Before & After: How to Design Cool Stuff. He talks about how Pepsi measures up to Coca-Cola’s success over the decades.

Starbucks to Offer Instant Coffee

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Rumor has it that Starbucks will be introducing instant coffee to its Seattle and Chicago stores on March 3rd, 2009 and its London stores on March 25th, 2009. In addition to these stores, it will also be available at Target and Costco with the end goal of having the instant coffee available in all 26,000 stores worldwide by Fall 2009.

Starbucks is calling it “Starbucks Via Ready Brew,” which has apparently been in development for 20 years. Starbucks’ chief executive, Bill Schultz hailed it as, “Everything about this coffee stands up to the test of time… This is not your mother’s instant coffee.” A pretty bold statement for a pretty bold company. I think with instant coffee being a 17 billion-dollar-a-year industry, it’s a wise business decision to tap into these markets.

A pilot program for Starbucks instant coffee is definitely the way to go. With their brand being so universally well-known, it’s important to approach marketing a product with caution. What do you think?

Find out more from:

The Consumerist “Starbucks Instant Coffee To Debut In Seattle, Chicago”

Wall Street Journal Market Watch: “Starbucks has high hopes for its instant coffee”

International Herald Tribune: “Starbucks Coffee now in an instant”

Tropicana Orange Juice to Revert Back to Old Carton Design

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GREAT news for the design world. After realizing the public uproar of defying its branding power with the new design, it appears that PepsiCo has announced the decision to revert back to the old carton design of Tropicana orange juice.

Read the New York Times article here.

Pepsi and Sierra Mist get new look

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Here is another example of a company trying too hard to be modern and hip. The design agency that created this look clearly took direction from the PepsiCola company who probably told them to put a fresh spin on a dated company. Don’t get me wrong, I love Pepsi’s product. Just not loving the new product packaging. Fair enough, right?

I will say that I like the Pepsi can better than the Sierra Mist can and here’s why. The use of white space was executed well in the Pepsi design. However, the tree silhouette in the Sierra Mist design seems to have no relevance. Also don’t think that “mist” looks misty, if that is the effect it is intended to give.

What are your thoughts? Love or hate the new look?

Gmail lover?

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A late find, but do you love gmail as much as I do? Google is mailing the signature Gmail logo stickers out for free. They even include a pack of stickers with the Gmail shortcuts (you can stick ’em on your keyboard). Get yourself some gmail stickers by simply sending an envelope with postage to:

Send me some Gmail stickers already
P.O. Box 391420
Mountain View, CA 94039-1420

Click here to read the blog post on the Official Gmail Blog.

How NOT to Design a Logo

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Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. This article outlines the ways in which you should NOT go about getting your logo designed… that is, if you are truly serious about business.

read more | digg story



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