Pepsi’s Not-so-new Logo

Photo caption credit goes to: Lawrence Yang '09

When Pepsi revealed their new logo in 2008, the general public had something to say about it. Many have speculated that Pepsi is taking Apple’s approach with the logo coming across as airy, crisp, and simple. PepsiCo has done a great job of re-branding the Pepsi logo over the years and should be thankful that it has not faced backlash like their Tropicana orange-juice brand. However, I, as well as many others feel that the product packaging of PepsiCo’s soda beverage market could be better designed, but I’ve already expressed my discontentment with that. I do know that Pepsi’s logo does not rub me the wrong way like Kraft foods’ new corporate logo. Overall, I’m okay with the stand-alone logo without the “pepsi” text. What’s your opinion?

Check out the very informative and interesting article by John McWade: “Does Pepsi’s New Logo Work?” hosted on DesignTalk over at Before & After: How to Design Cool Stuff. He talks about how Pepsi measures up to Coca-Cola’s success over the decades.

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Pepsi and Sierra Mist get new look

Here is another example of a company trying too hard to be modern and hip. The design agency that created this look clearly took direction from the PepsiCola company who probably told them to put a fresh spin on a dated company. Don’t get me wrong, I love Pepsi’s product. Just not loving the new product packaging. Fair enough, right?

I will say that I like the Pepsi can better than the Sierra Mist can and here’s why. The use of white space was executed well in the Pepsi design. However, the tree silhouette in the Sierra Mist design seems to have no relevance. Also don’t think that “mist” looks misty, if that is the effect it is intended to give.

What are your thoughts? Love or hate the new look?

Tropicana Orange Juice Has a New Design

UPDATE: It appears that Tropicana is reverting back to it’s original design.

Looks like Tropicana® has followed in the footsteps of Pepsi® and is sporting a new look. They’ve redesigned the packaging of their orange juice cartons. I’m not a fan as I think there is too much white space. I do give them props for the orange cap, which my coworker pointed out to me. What do you think?

Check it out at Tropicana.com.