Posts Tagged 'Redesign'

Heinz unveils new ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Old Heinz ketchup packet vs. new Heinz ketchup packet

Meet the new Heinz® ketchup easy-dip packet. Heinz® ketchup has undergone a redesign of the ever-so-convenient ketchup packet that has been a classic staple of fast-food eats for over 35 years. However, there have been many complaints about the product’s messiness. With this in mind, the H.J. Heinz Co. unveiled a new solution on Thursday, Feb. 4th, 2010. The product’s new packaging allows for easier dipping or squeezing, depending on the consumer’s preference. With more flexibility, it appears that the Heinz® company hopes that this will appeal more to a broader range of customers. According to an ABC news article,

Designers found that what worked at a table didn’t work where many people use ketchup packets: in the car. So two years ago, Heinz bought a used minivan for the design team members so they could give their ideas a real road test.

The team studied what each passenger needed. The driver wanted something that could sit on the armrest. Passengers wanted the choice of squeezing or dunking. Moms everywhere wanted a packet that held enough ketchup for the meal and didn’t squirt onto clothes so easily.

The original packets will still be available for traditional consumers. However, for those of you anxious to check out the new design, you can anticipate the new packets to hit the market at select fast-food locations throughout the nation in Fall of 2010.  To find out more information, read the press release, “Heinz® Ketchup ‘Uncaps’ New Decade with Revolutionary Product and Packaging Innovations” on the Heinz corporate website.

Thanks to Jacob Cass, @justcreative. for the lead.

Brand Facelifts in Pictures

Thanks to Forbes, they recently released a fabulous article: “Marketers Have Makeover Madness: Brands get bright new looks in dark times.” They’ve included before & after pictures of branding identities. One of the biggest trends I’m noticing is the use of more white space. If done tastefully, it can be very effective. Here are a few examples of products that have undergone a facelift:

snapple

Snapple

picture-15

Trix Cereal

Check out the changes in the full photo essay at Forbes.com.

Check out this comprehensive photo compilation of more before & after logos of major national brands over at WeFunction.com.

Army.mil gets facelift in new year

armymil-28220-2009-01-12-120142

Come Jan.16, the official Web site of the United States Army will sport a new look.

read more | digg story

VOTE: Cast your vote in the poll.

Kristin Andrews Redesign

I finally finished the redesign comp for my personal website. I’d love some feedback, suggestions, and comments from you. Thanks!

Kristin Andrews Redesign, originally uploaded by andrews.kristin.



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